A privacy policy is an agreement that outlines what a business owner does with users’ personal information gathered in their website. It states what they plan to do with this information once it is collected, how they will use it and for how long. These policies are legally required to be placed at the bottom of every website, as a matter of federal law. However, not every site puts up a clear and concise one, making the task of knowing your privacy policy confusing.

Websites collecting personal information from visitors need to inform users about what personal information they may be gathering from their web browser in the form of cookies and web beacons. They must also explain how these cookies and beacons will be used and what limitations or restrictions may apply to the collection and use of the information. Some websites choose not to inform users about the fact that they may be collecting personal information about their visitors.

For example, some sites may use cookies or web beacons to track user’s movements around the internet, to determine what pages they find interesting, and to collect demographic data about where users “like” to go online. Other sites may not tell you at all that they are collecting personal information about you and simply sell it to third parties. News sites fall into this category.

There are two basic parts to any privacy policy. The first part, the Basics Part, consists of general information such as whois (who own the domain name and other identifying information), privacy policy (which let you describe the reason for collecting personal information, how you will use it, how long you plan to keep it stored, and the ways in which you will share it with others). Then there is the More detailed Part, which goes into more detail regarding what is actually collected by the web browser, how it will be stored, who it will be shared with and how it will be used. This Part also tells users how they can opt out of having their personal information stored and provides a way to un-subscribe. The privacy policy has to comply with every state’s laws about privacy, so make sure it does.

Some companies may use cookies or web beacons in order to track user behavior on their websites. Others may use them to generate advertising. Regardless of how it is gathered, it is vitally important that you know what it is you are agreeing to when you click on a link, submit information or agree to an advertisement. You need to understand what is collected, how it is collected and why you must provide consent for it. A privacy policy is your customer’s right to know what information you are collecting and how it will be used. It also needs to clearly spell out the type of information that is collected, who it is shared with and how it will be used.

Your privacy policy may provide the only means by which you can comply with certain privacy laws. The Electronic Communications Privacy Act (ECPA) specifically tells how you must treat all personal information that you collect. Without a good privacy policy, you may be liable for distributing or using the information in ways that do not comply with the law. People do not like this, especially if they had a choice.

In the United States, Facebook now collects and stores the location of users on its social network, as well as their IP addresses. This is done through a location-sensitive application that Facebook provides. For example, if you were searching for a restaurant in New York, you might open up a Facebook map app to see where restaurants and other businesses are located. If you provided an accurate Google map, and someone walks by and starts browsing, the location of the user will be logged on to Facebook’s servers and will be sent to that person’s privacy policy, which is being used to show ads on that user’s wall, or wherever the user decides to access the internet.

If you are creating a Facebook mobile app, you should include a privacy policy template as part of your product. This helps new customers understand how and why you collect and use their personal data. It is also a good way to explain what you plan to do with it. If you are providing a free service or a Facebook plug-in, you should seriously consider including a privacy policy.

Categories: News